Top 5 Consumer Finance Apps on iOS in Uruguay Q3 2023

In the third quarter of 2023, the consumer finance app market on iOS in Uruguay showcased various trends across the top five apps. Here’s a detailed look at their performance based on data from Sensor Tower.

eBROU maintained a consistent download rate throughout the quarter. Weekly downloads fluctuated between 1K and 1.6K, with a peak of 1.6K in the week of September 4. The app did not generate any revenue during this period.

Itaú UY saw a progressive increase in downloads, starting from 662 in the last week of June and reaching up to 1K by mid-September. The app’s weekly downloads peaked at 1K in the week of September 11. Similar to eBROU, Itaú UY did not report any revenue in Q3.

Movil Plus experienced notable growth in weekly downloads, starting at 627 in late June and peaking at 1K in mid-August. The app maintained a relatively stable download rate, averaging around 800 to 900 downloads per week for most of the quarter.

OCA had a steady download performance, fluctuating between 600 and 800 downloads per week. The highest number of weekly downloads was 833, recorded in the first week of September. OCA did not see any revenue generation during this quarter.

Splitwise showed a consistent upward trend in both downloads and revenue. Downloads ranged from 300 to 747 per week, with a notable peak of 747 in late August. The app also generated modest weekly revenues, peaking at $120 in early September. Additionally, Splitwise's weekly active users increased from 1.8K in late June to 2.1K by the end of September.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.